If you sell products the best way to increase your sales is to use professional images to present your products in the best possible way. The traditional bricks and mortar shop fronts are giving way to virtual shop fronts and online stores. While this creates many opportunities for modern businesses (including reduced fixed overhead costs and the potential for an increased customer base and expanded geographical location of clients/customers) it comes with a set of challenges that need to be adequately addressed if your business is going to succeed.
When a potential customer access your online store or website they instinctively make spit second subconscious judgements about you, your business and your products. If you do not have professional images they will see your business as unprofessional. You will lose their trust and therefore their business.
With online businesses a potential customer cannot come into your store, touch and feel your product, test your product or assess its quality and size/fit. They rely on your online product images to deliver them the degree of comfort they require before they make a purchase. Your product images in many ways become the most important component of your online sales success. The financial investment that you make to secure the right professional images will be one of the best business decisions you will probably make.
As a professional photographer and with a background and education in visual communication I am well placed to help take your online business platform to the next level.